The short life of The New Day; we can learn from innovative newspaper that closed after two months

Some people still believe in print journalism. Good for them I say.

UK newspaper publisher Trinity Mirror, is among the believers. Although they may have tempered their enthusiasm recently.

In February Trinity Mirror launched The New Day, a 40-page daily aimed at women ages 35 to 55 in Britain. Unlike most British papers, it would not have a political bias. It could be read in 30 minutes. It had no website.

On May 4, two months after its first issue, The New Day ceased publication.

newspapers

First issue of The New Day – Feb 29, 2016

They had a target circulation of 200,000 copies a day – but ended up selling about 30,000 according to The Guardian.

Maybe it was their business model – marketing a newspaper to people who don’t read newspapers. The publisher hoped people could be “tempted back with the right product”. I guess not.

Though they aren’t alone in believing in a there’s a future for print.  The Wall Street Journal has just created and filled the position of “print editor”. His mandate is to keep their print edition strong while the Journal develops its digital side.

As the media tries to find its way in a “digital first” world we need lots of experimentation and innovation. Trinity Mirror and  The New Day have added to the body of knowledge about what works and what doesn’t.

Bravo to them for having the ambition and optimism to jump in.


 

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