The Guardian succeeds using “carrot not stick”; new approach to journalism

Some years ago, while researching direct mail, I was intrigued to learn that long letters often yield better results than short ones. People wanted details. They liked learning the background of the cause – sounds strange but the stats backed this up. I just read about another of these … [Read more...]

Will my iPad kill home delivery of your newspaper?

On March 18th I bought an iPad. I'm thrilled with it. According to Fortune Magazine, as an iPad owner I have lots of company. On release day last month 500,000 people bought an iPad 2. The International Data Corporation reports Apple sold 14 million of the original version. I can read the … [Read more...]

Pay wall or free-for-all? Guardian editor weighs in

The New York Times announced this week that they will start charging frequent users for their paper online. Good, I thought, who better to take the lead on this “monetizing” thing. Then a friend sent along a lecture by the editor of the Guardian newspaper who, to my surprise, thinks erecting a “pay … [Read more...]