Vancouver-based PR specialist with expertise in media relations and public relations
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Posts Tagged: Paco Underhill

Hands free – it’s not just for driving

Sephora has shopping baskets nailed. Here’s how they do it: I approach the store, drift toward a display for a look – only looking today. Next I spy the hand cream I’d wanted and there’s a lip-gloss trio that would be a great gift. Suddenly I’m carrying my purse, my coat and two Sephora items. [...]

Basket-placement, butt-brushing and other retail snafus

So I walked into a drug store yesterday and spied the plastic baskets with metal handles right beside the entrance. I thought aha, they haven’t read the book I’m reading. Thanks to a reference in Daphne Gray-Grant’s wonderful weekly Power Writing newsletter (subscribe at www.publicationcoach.com) I came upon Why We Buy: The Science of Shopping [...]