Real news costs money; paying to subscribe will aid ailing industry

These are tough times for the news biz. $50 million over five years toward newsrooms in “underserved” communities was promised in last week’s federal budget. It’s not enough - not a fraction of what News Media Canada and others had suggested for the beleaguered news business. Some argue it’s not … [Read more...]

The Guardian succeeds using “carrot not stick”; new approach to journalism

Some years ago, while researching direct mail, I was intrigued to learn that long letters often yield better results than short ones. People wanted details. They liked learning the background of the cause – sounds strange but the stats backed this up. I just read about another of these … [Read more...]

Monthly print paper defies trends, poised to launch in Toronto

Slow print, small run, mighty and true - that's the opening text on the website for the soon-to-be published West End Phoenix, a not for profit real-live print newspaper being launched in Toronto next month. It's been cooked up by Dave Bidini, a name some will remember as main man in Canadian … [Read more...]

Good news in media world; Washington Post profitable, traditional reporting valued

It's not all fake news and buy-outs. Traditional reporting skills still matter. There is some good news in the media world today. Take the thriving Washington Post. Bought by Amazon.com founder Jeff Bezos in October 2013, speculation swirled on what lay ahead for the then-stuggling paper. At the … [Read more...]

“Trump bump” at the New York Times; readers embrace The Times in a post-truth era

Daily subscriptions to The New York Times have leapt up more than ten times since last month's election of Donald Trump. Some days as many as 10,000 new subscribers hit the buy button. This number was previously more like 600 a day. What's that all about? I have a few theories - listed … [Read more...]