As a PR professional, would I invite someone wronged by my company to blow up our building? It was a recent interview on CBC Radio’s As It Happens that got me wondering about this. I’d love your thoughts as it’s a PR conundrum I haven’t solved. Here’s the story in brief: Sixteen years ago Sarah’s [...]
Group buying sites offering daily deals (you’ve perhaps heard of Groupon or Swarm Jam) are getting mixed reviews. Just yesterday I heard a story on CBC radio about about people buying discounted restaurant meals only to find the establishment was out of business before they could get there. I felt pretty safe doing my first [...]
Is getting an interview on CBC Radio’s As It Happens a big deal? I landed one for a client recently and we both thought it was. Toronto’s mayor-elect Rob Ford thinks otherwise. Or maybe his communications advisors forgot to advise him. Check out this astonishing clip of Ford being interviewed by As It Happens host [...]