News about newspapers; being read, even by those under 34

A quick note of hope about newspapersA_stack_of_newspapers.

NADbank, the research arm of Canada’s print industry, reported last week that “newspaper brands reach more than 70 per cent of Canadians in a typical week”.

You can bet we aren’t all reading get-ink-on-your-fingers copies of the newspaper, but we are reading what news organizations are issuing.

Some interesting facts from NADbank’s most recent study:

  • print readership fell 2 per cent in the past year (I’m surprized wasn’t more)
  • four in 10 Canadians now access news content through a digital platform
  • in Canada, readers are spending an average of 46 minutes a day with print papers (does that count time spent wrapping the organic waste?)
  • Canadians between 18 and 34 do read newspapers, with 70 per cent accessing content per week – mostly digitally (ya think?)
  • the Toronto Star still pulls down the most readers (print and digital combined) at 1.04 million on a weekday.

This all tells me people still value what news orgs have to say. So it’s a good day for reporters.

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