It’s the new school year; my pitch to tackle Toastmasters this term

The request came last month. Would I do a presentation in about two weeks – about an hour long? At first I was stunned. An hour? Really? Then it all came back to me. I can do this. I’ve done this many times. I’m in Toastmasters! I realized all I had to do was divide my presentation into … [Read more...]

Would you take a dollar from a plate in a fridge? Be honest.

Have you heard the one about the cash and the cans of Coca-Cola? It's not a joke, actually, but an experiment. Duke University psych prof Dan Ariely wanted to explore what makes people cheat so he put several cans of Coke in a dorm fridge. When he checked back a few days later all of them were gone. … [Read more...]

Knorr strives to boost soupy sales; changes marketing approach

Knorr soups are dumping their digital, radio, TV and prints ads and instead directing all their marketing dollars at in-store initiatives. How interesting! Brand owner Unilever has found that 75% of buying decisions (up from 70% in 1995) are now made in the store. According to a story by … [Read more...]

I Feel Bad About Her Death – Nora Ephron

“Don't you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” ― Nora Ephron It was easy to find my copies of Heartburn and Crazy Salad on my bookshelves - which is what I did when I heard … [Read more...]

I’m Bixi booster – bike-sharing gets my vote

While in Toronto recently I was pleased to see a bike-sharing station, then heard the program had been launched that very week. Toronto now joins several cities worldwide with this service. I think this is great! You probably know how it works. You extract a bike from a Bixi station - using a … [Read more...]