Upbeat PR brings tech and innovation to media relations

I recently came across a company that's bringing innovation to media relations. Imagine! Upbeat PR from San Francisco make and manage PR pitches - anything to help this process go better is worth a look in my opinion! Here's how Upbeat's approach works: Clients and potential clients send … [Read more...]

We must communicate better about climate change; Hoggan says here’s how

People do a double take when they see the book I’m reading. It’s called I’m Right and You’re an Idiot.  Vancouver PR pro Jim Hoggan decided to investigate a question David Suzuki once asked him – why aren’t people demanding action on environmental issues like climate change, despite … [Read more...]

From French roadways to your screen; capturing Tour de France a tech triumph

As the owner of two road bikes, I feel it's my duty to watch a little Tour de France each year. Just to see what it's possible to do with these things. The riders perform super-human feats daily for 22 days. It's inspiring. I'm also intrigued by the non-stop live coverage of the event - up to … [Read more...]

Think before you pink; PR for breast cancer research off the rails, urges us to weigh donation options

Have pink ribbons become a distraction? I recently worked with a wonderful group of women who had all had breast cancer. There was plenty of pink - in keeping with the pink ribbon, let's-eradicate-breast-cancer movement that sprung up in the last few decades. I am happy to see them supporting … [Read more...]

Making news without a news release

Press releases - who needs them? Well, not nearly as many of us as did 20 years ago. The value of this poor misunderstood publicity tool is widely debated these days. I am reminded of this whenever a client says "just do us a press release".  It might not be a great idea - and here's why: To … [Read more...]