Vancouver-based PR specialist with expertise in media relations and public relations
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Novelty or novel sales tool? Branded storytelling brought to you by Land Rover

It’s a new thriller, no wait – it’s an ad. Earlier this week British writer William Boyd’s latest story appeared as a free download from Amazon. Free, that is, if you don’t mind embedded advertising while you read. The story’s called The Vanishing Game and it is available as a book or in an online [...]

Fire rips through dragon boat facility; the making of a media plan

A week ago today, in the early hours of Sunday, October 5th, fire swept through the Dragonzone Paddling Club trailer and storage containers on False Creek. TV cameras arrived while the fire was still burning – it was the classic TV story after all. Flames leaping high into a dark sky, unknown cause, a non-profit [...]