Coffee Chronicles One – entrepreneur roasts with heart

I just had a lovely cup of coffee – dark, aromatic, with a smooth finish – no bitterness. Made it in my own Bodum with beans I bought the other day from Whistler Roasting Company. Co-owner Mark Beaven showed my sister and me the roastery snugged into in a former mudroom of his Whistler home and told us about establishing the biz as a way to spend more time with his young family.  He’d been a chef until then and clearly the hours weren’t going to work well with two young ones at home.Mark’s Unique Selling Proposition (USP)  is freshness – raw beans arrive on a truck from a supplier (“in a bag that weighs more than I do”) and he sets to roasting. He then delivers the bags to Whistler and area restaurants and grocery stores. He’s also the Sales Team of course. No customers further away than Squamish as that would mean bags of beans would languish in warehouses and he and his partner, Sheila Sherkat, are all about fresh.

I love the energy and passion of an entrepreneur doing something he or she loves. Keep your eyes open for Whistler Roasting Company beans – roasted with feeling.

Tags: coffee, coffee chronicles, entrepreneurs, Mark Beaven, Sheila Sherkat, Whistler, Whistler Roasting Company